YouTube channel keywords are meta tags, that help users to find your channel in Google, YouTube and other search engines. Channel tags are similar to video tags, but they have a little different purposes. Channel can include a lot of videos, as one specialist can do a lot of tasks. So, definiton of channel is wider, than video definition. This logic helps us to understand the influence of each tag type and find rules of correct keywords choosing. YouTube channel keywords are terms that give YouTube information and context about your channel. Specifically, they help YouTube understand the type of content you produce and who your target audience is. Optimized Channel keywords can also increase the visibility of your channel on YouTube.
Youtube tags can be an important factor in ranking your Youtube videos. Your channel keywords + channel description + obviously videos itself are used by Youtube to figure out your channel’s topic. Your channel keywords are one of the dozens of Youtube ranking factors. While it’s not the most important Youtube ranking factor, as e.g. video engagement (Watch time, likes, comments) – correctly optimized Youtube channel keywords can boost all individual videos rankings on your channel.